The company 50 SHADES OF FASHION Ltd. has been organizing fashion shows during the MFW for three years now. To make oneself more recognizable and distinguishable, a italian name was chosen without misunderstandings: LA SETTIMANA DELLA MODA. The name was deliberately chosen in Italian to avoid misunderstandings with a trademark registered by the Camera della Moda Milano.
Fashion Photographer Norberto Wittwer founded 50 SHADES OF FASHION in order to organize high level events and acts as the Creative Director. The 2020 edition was organized in collaboration with Monica Foglia (Wedding Planner with decades of experience) and Melissa Bassetti (model, dancer and Host) in the historic locations of the Fabbrica del Vapore Milano. Due to the Covid-19 disease not all stylists could participate. Despite problems and restrictions, 15 fashion designers from various parts of the world participated showing amazing and unique outfits.
The 2021 Edition certainly undergoes changes. Covid-19 had a notable impact on the World of Entertainment and Fashion, as has been noticed all over the world.