Monte Cervino 4474m – a unique, spectacular and exclusive location – a Brand of Switzerland. In the Fall of 2020, preparations began for the realization of one of the most demanding photographic projects carried out so far by the Fashion Photographer Norberto Wittwer. In fact, it is not a question of simply shooting in front of the Milan Cathedral with plenty of space and pleasant temperatures, but rather at high altitude, on top of a mountain that offers limitated space for 4-6 people. In addition to this difficulty, the meteorological factor (temperatures, clouds, wind) must also be considered.
The image (and also the video) is defined, perceptible in the photographer’s mind. Now it is a question of involving a stylist who knows how to put into practice the type of dress required. Bright colors are required, including yellow, orange and red, long and transparent veils that stand out from the certainly snowy alpine background and a blue sky. However, a Cosplay outfit, an Ice Princess or many other spectacular outfits are also conceivable.
Everything takes place in an hour. The model and the photographer will be released on the summit together with two mountain guides and the photo session will be short, maximum half an hour. The whole operation will be filmed by a cameraman from the helicopter. A spectacular photographic session in the true sense of the word.
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